The new collection is called Selv, which is Danish for Self.
This is a follow on from the previous collections, in particular, my very first which was called ‘Self’
My brand values and concept has never changed. Forever pushing the narrative to be accepted whatever, whoever, wherever and whenever you are - your choice. My clothes are for everyone, who ever you are. Be yourSELF.
Using my Danish ancestry, researching the Vikings and the Nordic alphabet, I found in particular Elder Futhark, one of the oldest know runes alphabet.
One of the runes is called the ‘Mannaz’ rune. Mannaz is considered to represent the Self.
The meaning behind this rune is it enables you to be aware of the hallowed inheritance you share with the rest of the human race & brings you into relationships with other like minds. Mannaz represents the perfect human being balanced and self-guided with full knowledge of the workings of their mind.
The perfect symbolisation of the new collection SELV.
Models : Tayo Sanwo, Muz Ramzan, Thomas Broad, Eileen Broad, Paul Tyler, Leighton Wall.