Slow fashion, is a concept opposite to fast fashion and apart of the "slow movement", which advocates for manufacturing in respect to people and theenvironment. Fast Fashion has become a massive problem in industry and Slow Fashion is the only way forward. Slow Fashion comprises of Ethical, Lasting and Eco fashion to make a better and lastingapproach to the industry.
The most important thing about Slow Fashion is a Conscious Consumer. Recently mindfulness has become a massive trend with Covid circulating absolutely everything. Covid has become something we can't escape; it's in our shops, on our minds, in our conversation. We find ourselves trying to escape something that won't leave. Mindfulness has been a great escape for most and we have found ourselves exercising, eating better and being more self-aware. This has mainstreamed more Eco-Conscious and slow fashion brands whilst major fast fashion retails have been forced to close. This pandemic has rebranded the importance on being a Conscious Consumer which is the cornerstone of all Slow Fashion brands. A Conscious consumer is someone who is aware of their consumption impactsto the environment and shops more sustainably. They only buy from sites they have researched thoroughly and align themselves with their values.
Slow Fashion makes a big difference in using the 6 R's. Recycling and repairing clothes is a massive problem in the fashion industry and it needs massive improvement. A Clean Clothes Campaign 2019showed, “3 of 5 fast fashion items end up in a landfill”. Slow Fashion reduces the need to repair clothes as it is more likely to be made with a higher quality. It's focuses on repurposing fabrics and garments. Its main focus is to produce clothes on a slower timeline. Fast Fashion clothes are more likely to contain errors as more errors are allowed the bigger the batch. Slow Fashion is to a higher quality and with more love/ care throughout the process. It is important because Fast Fashion trends are killing the environment and leaving us with problems, we soon won't be able to erase. It’s assumed £140 million worth of clothing goes into landfill each year, the only b way to combat that is to think slower.
If you want to make a difference, ask yourselves these questions
o Who made my clothes?
o What is the brand’s ethos?
o What impact would your purchase make, positive to negative?